Business & Management
Marketing Manager
Plans how a product or service reaches and persuades its audience.
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What this career is
Marketing management plans and runs the activities that build awareness and demand, and measures whether those activities worked.
- Typical education pathway
- BBA, B.Com or a communication degree; MBA in marketing is common
What professionals typically do
- Study the market and the target audience
- Plan campaigns across channels
- Manage budgets and agencies
- Measure results and adjust the plan
Typical education pathways
- BBA, B.Com, BA in mass communication or a related degree
- MBA or PGDM specialising in marketing
Important skills
Market research · Campaign planning · Communication · Analytics
Suitable student interests
Communication · Creativity · Understanding people
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This profile describes the work, the skills, and the education routes commonly used to enter the career. NooPro does not publish salary figures, rankings, demand claims, employment statistics, or institution recommendations.