Business & Management
Marketing Manager
Plans how a product or service reaches and persuades its audience.
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What this career is
Marketing management plans and runs the activities that build awareness and demand, and measures whether those activities worked.
- Typical education pathway
- BBA, B.Com or a communication degree; MBA in marketing is common
What professionals typically do
- Study the market and the target audience
- Plan campaigns across channels
- Manage budgets and agencies
- Measure results and adjust the plan
Typical education pathways
- BBA, B.Com, BA in mass communication or a related degree
- MBA or PGDM specialising in marketing
Important skills
- Market research
- Campaign planning
- Communication
- Analytics
Suitable student interests
- Communication
- Creativity
- Understanding people
Related careers
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